Business Analytics

Masters In Business Analytics

Masters in Business Analytics Course Information

The Master of Science in Business Analytics at Orion Technical College is a 30-credit, 20-month graduate program designed to equip students with advanced skills in data-driven decision-making, predictive modeling, and business intelligence.

The program blends technical expertise with business strategy, covering topics such as database management, data engineering, machine learning, data mining, and integrated business processes. Students gain hands-on experience with analytics tools and platforms to solve complex business problems, optimize operations, and inform strategic planning. The curriculum culminates in a Masters Project in Business Analytics, where students apply learned methodologies to real-world business challenges.

IA 500: Concepts of Intelligent Systems and Business Analytics

This course provides a comprehensive introduction to the foundational principles of intelligent systems, artificial intelligence (AI), and business analytics. By integrating concepts from AI, computer science, and business analytics, this course prepares students to design, develop, and implement intelligent systems that solve complex business problems. Students will explore key ideas and techniques underlying the design of intelligent computer systems, focusing on modern AI applications such as machine learning, knowledge representation, decision-making, and optimization. The course also covers the study and application of business analytics, offering students the opportunity to learn how data can be used effectively within organizations to enhance decision-making, optimize operations, and maintain a competitive edge. Topics include descriptive analytics,
predictive analytics, software engineering principles, and the ethical considerations of deploying AI and analytics in real-world environments. Through a combination of theoretical study and practical application, students will gain the skills necessary to leverage AI and business analytics in various professional settings.

IA 510: Data Management Systems

This course explores the technologies used to develop and implement database systems including Python, SQL, R, and other specialized data analysis toolkits. The course examines the relational model and the structure query language (SQL) and post-relational models as found in object-oriented and semantic databases. Students learn to use data modeling concepts and principles of good database design to illustrate the construction of integrated databases. Concepts of the cloud, big data, and cybersecurity as they relate to the management of database systems. Requires students to complete a project that incorporates good database design concepts.

IA 520: Integrated Business Processes

This course is focused on Systems, Applications and Products (SAP) functional and technical modules.
Students learn how to use SAP software to manage multiple aspects of a business, including finances,
operations, facilities and human resources. Students will learn how to use the SAP functional modules to
provide standard functionality to simulate actual business activity. SAP technical modules enable
professionals to troubleshoot performance issues, schedule tasks, develop applications, download and install
updates and manage and execute migrations.

BA 530: Data Engineering

This course focuses on the principles and practices of managing data at scale. It emphasizes the valid and
efficient collection, storage, management, and processing of datasets to support computation and data driven
systems important to data science and data analytics functions.

BA 540: Business Analytics with Data Engineering for Business Applications

Fundamentals of data engineering pipelines with particular focus on extracting, transforming, combining,
validating and loading data for further analysis and visualization. Topics include, but are not limited to,
navigating the Linux operating system, version control and collaboration, SQL and NoSQL databases, distributed
computing, and high-level programming.

BA 550: Data Analytics and Mining for Business

This course introduces students to the field of data mining and data analytics, which has been defined as the
extensive use of data, statistical and quantitative analysis, and exploratory and predictive models to drive
decisions and actions. With an emphasis on hands-on problem solving capabilities, this course further develops
students’ analytics mindset and data-driven decision skills.

BA 560: Integrated Business Process

This course is focused on Systems, Applications and Products (SAP) functional and technical modules.
Students learn how to use SAP software to manage multiple aspects of a business, including finances,
operations, facilities and human resources. Students will learn how to use the SAP functional modules to
provide standard functionality to simulate actual business activity. SAP technical modules enable professionals
to troubleshoot performance issues, schedule tasks, develop applications, download and install updates and
manage and execute migrations.

BA 570: Machine Learning for Business Analytics

The purpose of this course is to develop understanding of machine learning techniques and deal with the issue
of extracting information and knowledge from large data sets. The extracted knowledge is subsequently used to
support human decision-making with respect to summarization, prediction, and the explanation of observed
phenomena. Machine learning techniques such as logistic regression, decision, trees, and neural networks can
be used to discover relationships and patterns that shed light on business problems.

BA 580: Research Methodologies

In this course, we understand an in-depth study of the current state-of-the-art and master the research
methodology used in Software Engineering. Selected topics will be from areas such as Software Engineering
Methodologies, evidence-based best practice strategies, software maintenance, software testing, model-driven
engineering, human factors in software engineering, emerging technology, and applications, applying
optimization techniques in software engineering, and empirical software engineering.

BA 590: Masters Project in Business Analytics

This course requires a report, analysis, or project designed to demonstrate the attainment of the knowledge,
skills, and abilities commensurate with study in a graduate level program. The course requires students to
identify a problem related to their field of study, summarize the problem into a project statement, identify data
requirements, apply research and analytic tools and personal judgment learned from the coursework and real
world experience, use modeling and analysis techniques to draw conclusions form the data, evaluate the
multiple solutions and complete the project by creating a written document that presents the research
conclusions and recommendations. Students must present and demonstrate their findings in a written report
and class presentation. Prerequisite: BA 580

Frequently Asked Questions

Find quick answers to common questions about the Master of Science in Business Analytics program, including admissions requirements, program structure, and career opportunities. This section is designed to help you make informed decisions and understand what to expect as a prospective graduate student at Orion Technical College.

What are the Admissions Requirements?
  • Completed Graduate Admissions Application and Application Fee of $100.
  • Bachelor’s degree in a related field from an accredited college or university in the United States or degree equivalent to a U.S. bachelor’s degree (outside U.S.) i.e., bachelor’s degree in computer science, Information Technology, Software Engineering, Electronics & Communications, Electrical Engineering, Robotics Engineering, Cyber Security, Artificial Intelligence, Communications Engineering, Data Science, Computer Applications, or Computer Engineering. If the prospective student has a degree other than those listed, the College will consider admissions to the program based on the degree earned and relevant information technology work experience.
  • Official transcripts are required. The Prospective student must arrange to have an evaluation of the foreign transcript by American Association of Collegiate Registrars and Admissions Officers (AACRAO)’s International Education Services, a member of Association of International Credential Evaluators (AICE),or National Association of Credential Evaluation Services (NACES). The cost for foreign transcript evaluation is the responsibility of the student.
  • Proof of English Language Proficiency (TOEFL/IELTS/PTE/Duolingo Score Report).
    • Non-native English speakers who did not complete post-secondary education exclusively in the English language must provide proof of English language proficiency
  • Professional Resume
  • GRE optional.
What are the student learning outcomes?

Graduates will be able to:

  • Utilize data analytics tools to support decision-making.

  • Engineer, manage, and query databases for business applications.

  • Apply machine learning models to solve business problems.

  • Perform data mining and business intelligence analysis.

  • Integrate analytics into organizational processes for performance optimization.

  • Demonstrate leadership and collaboration skills in business settings.

What type of careers can I pursue?

The Master of Science in Business Analytics prepares graduates for advanced analytical, strategic, and leadership roles in organizations that leverage data for decision-making. With training in database systems, data engineering, machine learning, and business intelligence, graduates are positioned to work across industries such as finance, healthcare, retail, government, technology, and manufacturing.

Potential Job Titles and Descriptions:

  • Data Analyst – Collects, processes, and analyzes data to identify trends, create reports, and provide actionable business insights.

  • Business Intelligence (BI) Analyst – Designs and develops dashboards, reporting systems, and performance metrics to support data-driven decision-making.

  • Data Scientist – Builds predictive models, performs statistical analysis, and applies machine learning to solve complex business problems.

  • Marketing Analyst – Uses analytics to measure campaign performance, customer behavior, and market trends to optimize marketing strategies.

  • Financial Analyst – Analyzes financial data to guide investment decisions, budgeting, and risk management.

  • Supply Chain Analyst – Improves supply chain efficiency by forecasting demand, optimizing inventory, and streamlining logistics operations.

  • Operations Analyst – Examines operational processes to identify inefficiencies, recommend improvements, and measure performance outcomes.

  • Healthcare Analyst – Applies data analytics in medical and healthcare settings to improve patient care, optimize operations, and comply with regulatory requirements.

  • Market Research Analyst – Studies market conditions, consumer preferences, and competitive landscapes to guide product development and positioning.

  • Risk Analyst – Evaluates and quantifies risks associated with investments, business strategies, and operational processes.

  • E-Commerce Analyst – Monitors and optimizes online retail operations, pricing strategies, and customer experiences using analytics.

  • Customer Insights Analyst – Leverages customer data to enhance personalization, loyalty programs, and retention strategies.

  • Retail Analyst – Analyzes sales performance, inventory trends, and customer demographics to improve retail profitability.

  • Fraud Analyst – Detects, investigates, and prevents fraudulent activities through data monitoring and pattern analysis.

  • Government Analyst – Uses data to inform public policy, improve public services, and support government decision-making.

Industries and Applications:
Graduates can apply their skills in:

  • Finance and Banking – Risk assessment, fraud detection, credit scoring, investment analytics.

  • Healthcare – Clinical data analysis, patient outcomes tracking, cost reduction strategies.

  • Retail and E-Commerce – Sales forecasting, customer segmentation, targeted marketing.

  • Manufacturing – Process optimization, supply chain efficiency, predictive maintenance.

  • Technology – Product development, user behavior analytics, operational intelligence.

  • Government – Public policy analysis, program evaluation, resource allocation.

Work Environments:

  • Corporations and enterprise organizations

  • Consulting firms specializing in analytics and business transformation

  • Startups focused on data-driven products or services

  • Government agencies at local, state, and federal levels

  • Research organizations and think tanks

  • Healthcare systems and hospital networks

With the rapid expansion of data-centric decision-making, the demand for professionals with strong business analytics skills continues to grow, offering opportunities for advancement into senior roles such as Analytics Manager, Chief Data Officer, or Director of Business Intelligence.

What is the duration and credit requirement for the Master of Science in Artificial Intelligence program?

The Master of Science in Business Analytics is a 30-credit program completed in 20 months with continuous enrollment. It is designed for working professionals and culminates in a real-world business analytics project.

What degree will I receive upon graduation?

Graduates are awarded a Masters in Business Analytics

What topics will I study?

Key study areas include:

  • Business analytics methods and strategies

  • Database management systems

  • Data engineering

  • Data mining for business applications

  • Integrated business process optimization

  • Machine learning for business analytics

  • Research methodologies

  • Leadership training

What are the technology requirements for participation?

Students must complete a technology check to ensure they have the minimum required computer and internet resources before enrollment.

How do I apply to the program?

Prospective students must complete a Professional College Advisory Session (PCAS) with an Admissions Representative and then submit the Graduate Admissions Application and supporting documents.

Orion Technical College, formerly known as Hamilton Technical College, has been proud to provide the Quad Cities area quality technical training and medical assisting instruction for over 50 years.